5 Minutes to an On-Brand Link in Bio Page

May 10

In 2024, the most common first user touchpoint to a business’ website is via Instagram! AKA, your ‘link in bio’ situation is pretty important for establishing a first impression of professionalism.

Follow the 5-minute tutorial below to create an on-brand link in bio page for Instagram—

(In order of my platform preferences…)

Flodesk

If you’re using Flodesk for your email marketing, they have a built-in tool for creating landing pages that include email subscriptions, images, copy, and links. We house our link in bio page in Flodesk, and you can check out how to build your own here.

P.S. Flodesk is our favorite email tool—if you want to try it out, click here to get 50% off your first year.

2. Squarespace

If you use Squarespace for your website and/or email marketing, you can make a simple link in bio page using the steps in this quick Loom tutorial.

3. Linktree

My least favorite option is Linktree or a similar platform (Tap Bio, Taplink, ShortStack, etc.), simply because it’s driving traffic away from your website. You’d rather send people directly to your website so their awareness of your business (rather than of whatever third-party platform) and relationship to it increases while they browse for their desired information.