Monetize the Content You’re Already Creating
Monetize the Content You’re Already Creating
A new feature alert from Squarespace generated in me some ideas about how to monetize the content you’re already creating!
This I know: you’re an expert in your field. You might not be the premier expert of whatever field that may be, but you have most certainly acquired the necessary skills and experience for running a successful business within a competitive industry. So, you have value to bring, no doubt!
If you’re reading this email, you’re likely already sharing useful content—what if you could get paid for it?
Below are a couple of strategies for capitalizing on the work you already do to bring in some additional revenue.
Instagram Subscriptions
You might have heard about Instagram Subscriptions. This is a relatively new feature available to Creator accounts with >10k followers. From Meta—“With Instagram subscriptions, subscribers pay a monthly fee to see exclusive content highlighted with a unique purple ring. They also get a subscriber badge next to their name so they can stand out in the comments and DM’s.”
TL;DR you can use Instagram Subscriptions to charge $5 a month from your most engaged followers. One of our clients (shoutout to JAW Media) just launched The Weekly Bite, a paid text subscription for weekly social media tips and resources. Genius!
Add paywalls to Blogs,
Squarespace just announced the option to add paywalls to Blogs, which means you can charge a monthly or one-time fee for their consumption (similar to Substack). To entice new audience members, you can allow some posts to be ‘previewed’ for free.
TL;DR you can now charge for blog content through Squarespace. Want help setting this up? Hit reply and we’ll be happy to!
