Professional v. DIY Brand Design-and the space in between.

Sep 9

Toward that end, we serve businesses in all stages, from those just starting out to those franchising across the nation. And we strive to propel our clients across that spectrum of success via expert brand design that meaningfully speaks to target audiences and effectively converts new customers and clients.

It’s true that good branding increases sales. However, it’s also true that good branding requires particular design expertise, plus an investment of time and resources, neither of which every new business can easily afford. These tradeoffs can represent a tough entrepreneurial decision.

And since there’s always the option to DIY, below is our attempt to help you think this whole thing through.

Professional Brand Design

Pros:

Design driven by expert perspective on target audience
Longevity of design via complete toolkit of logo, submark, illustration, font, and color palette varieties
Ability to see beyond trends to create brand of elevated professionalism and lasting value

Cons:

Sometimes an expensive or long process
Loss of full creative control

DIY Brand Design

Pros:

Saves money and possibly time
Full creative control

Cons:

Costly over time if rebranding becomes necessary
Limited graphic design skills or experience

And what about a hybrid option? One through which you could spend less money and time, and still expect a look of elevated professionalism that defies trends and guarantees brand longevity?

There hasn’t previously been such an option.

But now, it’s our pleasure to introduce Sela Vie Premade Brands.

Very soon, we’ll be publishing our own collection of Premade Brands available for limited purchase (so you don’t start seeing your logo everywhere) and customizable with your business name, tagline, and color palette curated according to your vision. They’re affordable and QUICK—expect one week between purchase and delivery of final files.