Beautiful Brand + Website, but Few Sales? Here’s What’s Happening—
Beautiful Brand + Website, but Few Sales? Here’s What’s Happening—
Examining below the five synergistic ‘P’s of Marketing’, and where Sela Vie brand + website design services fit as pieces of your larger marketing plan:
Product
What you’re selling
Features, design, packaging, branding
Price
How much it costs
Discounts, payment options, competitive analysis, supply and demand, profit margin
Place
Where you’re selling it
Website, storefront, social media channels
Promotion
How you’re encouraging and making sales
Advertising, sales promotions, PR, SEO, personal selling, business development
People
The people you’re selling to and with
Customers, employees, stakeholders
As a brand and website design studio, our services fit within the Product and Place categories as vitally important pieces, but still a relatively small percentage of the grand scheme.
With that being said, one of the biggest mistakes we see business owners make is only investing in brand and website design, only to launch their business having taken little to no action with Promotion or People items. They spend all their time and energy on the look of their product or service, but at launch, no one knows about it, so they don’t make nearly as many sales they expected, and then become frustrated with the return on their investment.
The lesson here is that your marketing tools work synergistically. You need each category fluidly working together in order to establish a brand that will not only sell but also stick around for the long haul.
If your sales are less than desired, it’s worth taking inventory of your efforts across marketing categories—if you’ve abandoned one, it’s absence is likely the thing throwing everything off!
Ideally, your brand and website are important PARTS of your total marketing investment.
Some adjacent support services we recommend include:
SEO upgrade— A new service we’ve just launched to boost your Google ranking performance! Reply “SEO” for more details.
PR strategy— Secure press placements for your products or services in print or digital platforms that are aligned with your target audience.
Social media strategy— We’re working on a new service for this, but in the meantime, below are listed some of our favorite social media agencies—
Business development— Hire a business development coach (we love Waverly Ave. Consulting), or simply research networking groups and attend events to get your name out there!
