Building a Strong Personal Brand as a Service-Based Entrepreneur
Building a Strong Personal Brand as a Service-Based Entrepreneur
As a service-based entrepreneur, your personal brand can have a huge impact on your business’s success, since contact with you is more or less the product for sale!
Building a strong personal brand will help set yourself apart as a leader in your field and will build your credibility and recognition among peers and prospective clients. Research has shown that people are more likely to think favorably about companies whose CEOs have a strong, positive online presence. So, in addition to your business’ online branding, remember to pay yours some attention.
Here’s How—
Define your brand identity.
Take some time to clearly identify what you want to achieve with your personal brand. What do you want people to know about your personality, your values, and the unique things you have to offer? With a good understanding of your personal brand identity, it will be easier to fine-tune your presence to be as effective as possible.
Identify your target audience.
You probably already know who the target market for your business is, but think about who you’d most like to reach with your personal online presence. From there, think about how to engage them—what social media platforms do they use and how do they use them? What kind of content would they be most likely to interact with?
Be consistent across platforms.
Once you know which online platforms you’re focusing on, curate a consistent presence. Use the same high-quality profile picture across all platforms and have similar display names and bio headlines that will help people understand and remember who you are.
Strategize your content placement.
When it comes to content, some cross-posting is okay, but always make sure you’re posting content that is suited for the platform and the way people interact with it. It’s also great to share other people’s content, but consider adding a sentence or two of your own in order to personally engage your audience. And as always, posting consistently and often will help you reach more people.
Network and drive engagement.
It’s hard to overstate the importance of interacting with others to any branding strategy. When people engage with your profile and content, the algorithm will enable more people will be able to discover you and get to know you through your brand.
