What Your Chosen Fonts Say About Your Brand Vibe

Today, we’re exploring the basic differences in types of fonts and how your choices between those differences convey your brand's personality and tone.

Whether you desire your brand to be playful and whimsical or sleek and sophisticated, choosing the right font hugely impacts how your target audience will receive your intended message. And getting your message across as intended hugely impacts whether your business will succeed in a crowded market.

Here’s a high-level overview of the vibe each typeface category conveys:

Serif fonts: Classic, traditional, refined

Sometimes (depending on the particular typeface) elegant, editorial, vintage.

Sans-Serif fonts: Modern, clean, accessible

Sometimes (depending on the particular typeface) bold, edgy.

Display fonts: Bold, attention-grabbing, creative

Sometimes (depending on the particular typeface) playful, expressive, and artistic.

Script fonts: Elegant, feminine, romantic

Sometimes (depending on the particular typeface) playful, whimsical, vintage.

Handwritten fonts: Personal, friendly, authentic

Sometimes (depending on the particular typeface) quirky, casual, fun.

In addition to understanding the vibe of each typeface category, it's important to master pairing different font types to create a cohesive and effective brand identity that comprehensively represents all for which your business stands. We'll tackle that soon—meet you back here!