Three Quick Tips for Better Emails!

Don’t waste your valuable time on ineffective marketing emails!

Follow these quick tips to ensure your emails get read, thereby strengthening the connection between your business and target audience and increasing their likelihood to purchase from you, thereby boosting your bottom line (AKA, this message is worth the read).

Make your content as engaging and eye-catching as possible.

Sadly, you can’t upload videos directly to Flodesk, but you can upload GIFs!

To do so, first upload images to this websiteand, once created, download your GIF. Then attach it directly to your Flodesk email for a more engaging viewing experience.

Keep your emails short and to the point.

However, if your subject matter requires a heftier word count to thoroughly cover, you have some options—

If possible, break a long email into a series of shorter emails. You’ll keep your audience coming back for more on an interesting topic, and will easily cover more of your content planning calendar—win, win.

If there’s no way around it and an email simply has to be long (we get it; we’ve sent our fair share of novellas), add an estimated reading time to the preview text. Doing so will enable readers to predict whether they have time in that moment to consume your content, or if they should come back to it later, which will help boost your overall engagement stats and link clicks, rather than automatically losing people when they see a lot of words.

Give the people what they want—opportunity to skim!

It is what it is—attention spans are short and nobody’s reading the full body copy of anything. So, make sure the point of your email still makes its way across by ensuring that your messages are skim-able. Do so by differentiating headers (important information) from body copy (longer descriptions). When proofreading, check to make sure you can glean meaning via just the headers.