5 Things CRUCIAL to Your Website
We spoke recently about refreshing aspects of your business as the new year gets underway, and perhaps you have on your list of goals to update your website… That’s exciting!
We get it, though—to do so takes time and financial investment. And, on top of that, pursuit of new customers or clients with your currently available marketing platforms, as well as your day-to-day responsibilities, don’t exactly pause to make space for chasing a new goal. The idea of a big project can start to feel overwhelming.
BUT an impactful website isn’t necessarily synonymous with a beautiful and up-to-date website. It’s obviously most ideal to have both, but even if it’s going to be a minute before both are attainable, nothing’s stopping you from moving the needle in small but effective ways right now. There are a few quick and actionable steps you can take to better position your business toward your target audience in the meantime.
Listed below are website five things you can look for today—if you don’t see them, add them. Like, for real, now.
Your tagline and/or vision statement displayed plainly on the home page
Prioritize quick and clear understanding for the viewer over edgy aesthetics or flowery language. If within five seconds of first visiting your site, your target audience can’t ascertain exactly what it is you do or sell, they’ll more than likely click away.
Obvious calls to action throughout
Truly, no need to be clever, cute, or covert about selling yourself—don’t make people work to figure out what you want from them. Offer information, like, for example, a succinct but thorough description of your services, and then a clear directive regarding what to do next. Like a button labeled, ‘Book your free consultation today,’ linked to an easy-to-use scheduling form.
Mobile friendly user experience
We love Squarespace for many reasons, especially this one—the mobile site is basically done automatically for you, but is available for making adjustments as needed. Almost 60% of all website traffic across the globe originates from a mobile device, so it’s crucial that your site look great and be easy to navigate from a phone.
Simple navigation in general
We recommend keeping your website’s list of primary pages at or under five. If you have more, see if you can condense related or repetitive information. Statistically, if visitors don’t find what they’re looking for within two clicks, they’re more likely to move on than further investigate.
SEO basics
In order that your website be listed in response to internet searches, it’s important that you supply a solid foundation for search engine optimization. We concentrate heavily on this aspect of client copywriting projects, but you can get started on your own by adding keyword descriptions to each of your pages’ settings and titling each page with accuracy.
And when you’re ready to pursue that true website overhaul, we’ll be ready to chat with you!
Via en vogue Squarespace website design, Sela Vie scales ambitious founders of luxury service businesses to industry front-runner status. Count on beauty balanced with efficiency (two-week process!), available for a competitive investment (starting at $4,000!)—AKA, reliable quality + ROI, and no downside.
