Font Varieties: Sourcing…

Branding

Jan 13

Sourcing and arranging fonts is a major aspect of brand element design—today, we’ll show you a few of our favorites, plus how we like to place and pair them to appeal to particular brand vibes.

Here’s a few examples of our favorite sources for varieties of fonts:

Sources: VJ Type, Swiss Typefaces, Collletttivo, Pretend Foundry & Font Builder, Jen Wagner Co., Klim Type Foundry

Here’s an example of a logo designed mostly around a hierarchy of different fonts/typefaces:

Type hierarchy is a system for using typography, font, size, and layout of text to create strategic division between points of information that tells viewers where to look in order of importance. We always want our designs to be beautiful, of course, but it’s equally important to design for quick consumer understanding. So we split information into primary, secondary, and tertiary positions. Typically, the business’ name is primary (ex. Southern Bloom), a clarifying phrase is secondary (ex. Social), and the tagline is tertiary (ex. Telling your destination’s story.).

With information properly located, you can then pair fonts of seemingly oppositional varieties to create more visually interesting and attention-grabbing looks, and to invoke feelings of a particular vibe in viewers.

Here’s a few examples of our (affordable!) favorites:

Romantic + Feminine

Sources: Americana Roman ($19), The Impressionist ($23)